수정된 IPA를 활용한 대학 구내식당의 서비스 개선 방안에 관한 연구

초록

This study aims to examine the detailed factors of school meal and service quality of cafeterias in university and to compare and analyze the importance and execution of food service using modified IPA analysis. Ultimately, this study aims to improve the students' perception of school meals and to help improve the operation and service of school meals by comparing and analyzing the detailed factors that can affect the satisfaction and utilization of students such as food safety and impact, facilities and services. The items to be improved in the university meal service are as follows: 'indoor ventilation', 'employee appearance and uniform', 'correct cooking condition', 'clean and hygiene condition of restaurant', 'various special menu and discount event', 'appearance of building', 'various menu selection', 'speed of service', and 'indoor interior'. In order to realize the differentiated menus and services by taste and quality of school meals, it is necessary to harmonize marketing strategies such as menu development and event promotion to realize proper prices while gradually increasing the proportion of health foods.

키워드