The influences of advertising and other promotional activities on the market value of firms

제목
The influences of advertising and other promotional activities on the market value of firms
저자
변혜영
발행일
2013-05-13
학회명
AICCMM( 11th Annual International Conference on Communication and Mass Media)
개최국가
그리스
학회 개최일
2013-05-13 ~ 2013-05-16