선택실험법을 이용한 어촌 관광 선택 요인에 대한 탐구

초록

The purpose of this research is to examine the influential attributes on the choice of sea village tour. The main framework of this research is choice experiment. Four elements were scrutinized in this research; the attributes are experience, convenience facility, residence service, and cost per day. This study collected the data using online survey data collection service. The number of survey participants is 200. Binary logit model was executed for data analysis. The results presented that experience, convenience facility, and residence service positively affects the choice of sea village tour. However, the cost per day is negatively associated with the choice of sea village tour. Regarding marginal willingness to pay. The amounts of experience, convenience facility, and residence service are 57,871 KRW, 194,457 KRW, and 86,696 KRW respectively.

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