Effects of Community Resident's Cultural Identity, Institutional Trust, and Power on Tourism Support

초록

This article focuses on the relationship among culture identity, power to influence tourism, institution trust, tourism support and tried to build a model to examine the connections between them. Based the collecting data from Chinese local community, using a structural equation modeling (SEM) and this paper found that: First, community residents̕ culture identity has a negative effect on their trust on tourism institutions but a positive effect on tourism support. And community residents̕ power to influence tourism has a positive effect on their institution trust and tourism support. Specially, residents’ institution trust exhibited a significantly positive effect on their tourism support. This finding recommends increased attention to the tourism support of Chinese local residents and also suggest that institution should become more trustworthy and professional.

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