패스트푸드 키오스크 재이용의도의 결정요인에 관한 연구

초록

Fast food kiosk systems have become more common in the market to offer convenience for consumers. Given the market situation, the purpose of this research is to explore the determinants of fast food kiosk reuse intention. The candidates to account for reuse intention are promptness, ease of use, and accuracy. Survey is the main instrument for this study. For the data collection, this research implemented an online survey. The number of observations is 235 for the data analysis. Exploratory factor analysis and reliability test using Cronbach’s alpha were performed to test the validity and reliability of the measurement items. Multiple linear regression analysis was executed to test the proposed hypotheses. The results disclosed that promptness, ease of use, and accuracy are positively associated with reuse intention of fast food kiosks. Moreover, it is found that accuracy had the strongest effect on reuse intention out of the three attributes. The results of the current study provides information to fast food kiosk mangers on how to build better systems.

키워드