관광메타버스 활성화 전략 도출을 위한 탐색적 연구: 텍스트마이닝과 의미연결망분석을 중심으로

초록

The purpose of this study was to establish strategies for activating the tourism metaverse and enhance various measures by utilizing text mining and semantic network analysis. Among the 5,692 keywords collected by Naver, Daum, and Google, 60 were selected and researched that were highly related to the tourism metaverse. The period of collecting keywords related to tourism metaverse was limited to one year, from February 1, 2021, to January 31, 2022. As a result, first, the tourism metaverse confirmed the importance of developing and utilizing content through the platform. Second, in order to better recognize the local cultural and tourism heritage, virtual tourism experiences using the metaverse platform before and after actual visits will be effective. Third, the cluster of seven tourist metaverses confirmed the recent issues and public awareness of the tourist metaverse in more detail.

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