Uses and gratification motivation for using facebook and the impact of facebook usage on social capital and life satisfaction among filipino users

초록

Facebook is considered as the leading social network that has attracted millions of users across countries. However, the motivations for using Facebook may differ with each country. This study is an attempt to examine the motives that motivates Filipinos to use Facebook and the impact of their usage to their social capital and life satisfaction. The findings of the study suggest a significant degree on the identified motivations of seeking friends, entertainment, information, and convenience, social capital and life satisfaction aside social support. © 2015 SERSC.

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