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The effect of consumer response about sporting goods branded application advertising on consumer's attitude and purchase intention
- 제목
- The effect of consumer response about sporting goods branded application advertising on consumer's attitude and purchase intention
- 저자
- 김진국
- 발행일
- 2011-08-25
- 학회명
- 2011 International Sport Science Congress
- 개최국가
- 대한민국
- 학회 개최일
- 2011-08-25 ~ 2011-08-27