커피전문점 애플리케이션의 유용성, 방역, 친환경인식 및 재이용의도에 대한 연구

초록

The purpose of this research is to examine the effect of the usefulness of coffee service mobile applications. Plus, this study researched the effect of usefulness on quarantine, eco-friendly perception, and reuse intention. Also, this research investigated the determinants of reuse intention using quarantine and eco-friendly perception as additional explanatory attributes. The subject of this work is Starbucks with regard to its market share. In order to achieve the research goals, a survey was conducted. A total of 250 responses were used for the data analysis. Multiple regression analysis was performed to test the hypotheses. The results showed that usefulness positively affects quarantine, eco-friendly perception, and reuse intention. Moreover, the results present that reuse intention is positively influenced by quarantine. The results could be used for the management coffee shop business.

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