스마트워크 확산에 따른 호텔 워케이션 상품화 방안

초록

This study investigated the relevant policy and administrative support of domestic and foreign governments and the introduction and use of companies on workcation due to the recent spread of smart work. In addition, we tried to promote hotel workcation products through the survey of workcation-related products of major hotels in Korea. It will help recover room share and sales of hotels suffering from recession due to COVID-19 and ultimately help hotels develop high-quality cooling products and establish marketing strategies. Based on the theory and case analysis of smart work and workcation in this study, the following measures were presented to activate hotel recreation products. First, the institutionalization of domestic smart work is needed. Secondly, an expert policy council should be formed. Thirdly, policy support is needed to revitalize the system. Fourth, building and utilizing hotel facilities as shared offices is necessary. Fifth, the convergence of hotel services is needed through workcation. It is time to discuss work from various perspectives, including maintaining corporate productivity, workers' welfare and balance between work and life, and revitalizing tourism in local cities in the face of the government's smart work policy and a new phase called COVID 19.

키워드