공공스포츠센터의 서비스품질과 고객만족 및 선택행동의 관계

초록

This study closely examines relationship among the service quality, customer satisfaction and choosing behavior in public sports center, thereby aiming to solve problems in light of operation that the public sports center has now, and to offer basic data for activation and efficient operation in the public sports center down the road. Regarding the subjects in this study, 271 materials were used for the final analysis. The collected data was analyzed by using SPSS 14.0 for Windows. Reliability analysis and factor analysis were carried out. T-test, ANOVA, Duncan's post-test, Multiple Regression Analysis, and hierarchical regression analysis were performed. The following are the conclusions that were obtained through the above research method and procedure. First, the service quality in public sports center, re-visit intention, and recommendation intention were indicated to have difference depending on demographic characteristic variables. Second, there is relationship between the service quality of public sports center and revisit intention & recommendation intention. Third, the service quality of public sports center was indicated to have effect on customer satisfaction, revisit intention, and recommendation intention.

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