녹색농촌체험마을 방문객 성향과 선호도 분석

초록

The purpose of this study are to investigate visitors’ socioeconomic backgrounds and preferences and to provide an economic indicator to establish the appropriate polices beneficiary to both rural communities and visitors. The most visitors to Green Farming Villages-Experiencing Town(GFVT), 65.5%, are from Seoul metropolitan areas. Average age of respondents is about 38 years old showing the thirties consist of 46.9%. Their average education level is higher than two-year college graduation with the average annual income of 47,945 thousand won. The respondents evaluated the level of natural environment quality as to be 91.2 out of 100 points with the level of visit satisfaction of 90.4 points. Almost all respondents, 95.6%, appealed to revisit their visiting GFVTs next time. Average travel cost(ATC) per person per day of GFVT visitors with their family, 35,163.7 won, appears to be about 4,400 won higher than the case without it, 30,728.1 won. The highest ATC per person per day, 38,272.8 won, comes from GFVT visitors with one-night two-days stay while the lowest, 25,285.9 won, from those with one-day stay. With the rate of those who purchased GFVT’s agricultural products of 38.4%, more than half of those who did not answered not to have any information on them. Their purchase was focused on foodstuff crops such as rice, potatoes, and corns, etc. and they preferred produces by the organic and/or environmentally friendly farming.

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