TV를 통한 스포츠정보 소비자들의 만족도에 관한 연구

초록

Today, 21st century was transferred from mass production, and mass consumption of 19th century to the information society. As mass media, TV has the important responsibility and role of a sports field, and as the study as to know satisfaction of sports information, the result is as followings:1. In the dependence of sports information media, TV occupied 55.60% (55.60%) and in the recognition of sports' necessity in life, 'Feel all the time(35.90%, 173)' was the highest.2. In terms of sports effect through TV program, emotional stability and stress relieving was 30.30% (146), and in the reason of sports program watching on TV, the interest of sports was the highest as 50,00% (240).3. In terms of general conversation in regard to sports, the average was 28.00% (135), and in the most watched sports items, baseball was 21.78% (105), and in the most wanted sports games, baseball appeared to be highest of 31 items (6.63%).