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Dual Routes to Customer Loyalty: A Comparison and Integration of an Exchange-based vs. a Relational-based Approach.
- 제목
- Dual Routes to Customer Loyalty: A Comparison and Integration of an Exchange-based vs. a Relational-based Approach.
- 저자
- 양병화
- 발행일
- 2013-07-01
- 학회명
- 11th Annual International Conference on Business: Accounting-Finance-Management-Marketing
- 개최국가
- 그리스
- 학회 개최일
- 2013-07-01 ~ 2013-07-04