Future-oriented development strategies for the Korean Society of Dental Hygiene: focusing on member surveys and word cloud analysis

초록

Objectives: To determine the Korean Society of Dental Hygiene (KSDH) future-oriented development strategies using member surveys and word cloud analysis. Methods: A survey of 122 members was conducted online to assess awareness of the association’s vision, satisfaction with its operations, and level of participation. In addition, personalized service needs and perceptions of digital transformation were identified. Results: The association’s core values were recognized by 73.8% of the respondents, customized services were supported by 77.1%, and the requirement to expand the digital platform was emphasized by 95.0%. Word cloud analysis revealed four key strategic areas: education and professional competency; member benefits; communication and networking; and promotion of participation. Conclusions: The findings suggest that improving digital transformation, personalized services, internal communication, and subcommittee activities could inform strategies to enhance the operations and member engagement of the KSDH.

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