스포츠센터 회원들의 소비 만족도와 행동의도와의 관계

초록

The purpose of this study is to examine the effects of Satisfaction and Behavioral Intention of participants of sports center. Out of all 300 sampled participants of sports center. But total 260 questionnaire sheets were used for final data analysis, except 40 questionnaire sheets with some invalid or incomplete answers. The data collected were individually input in computer, and were analyzed through standard multiple regression analysis using SPSS 14.0 for Window. As a result, this study came to the following conclusions: it was found that Satisfaction and Behavioral Intention of participants of sports center.

키워드