Factors Affecting on Public Relation between Sport-Event Organizing Committee and Stakeholders from the Perspective of Relationship: Case of Pyeongchang Organizing Committee for the 2018 Olympic

초록

This study has the objective in analyzing factors affecting on public relation between sport-event organizing committee and stakeholders from the perspective of relationship with the case of Pyeongchang Organizing Committee for the 2018 Olympic. The research adopted qualitative methods based on triangulation. Data was collected by literature review, observation, and in-depth interview. Content analysis was applied for analyzing the data. Factors were derived by content analysis and categorization and itemization were conducted. The most common factors affecting on relation between Pyeongchang Organizing Committee and each stakeholder was intimacy. The second factor affecting on the relationship was control mutuality. Third, social contribution affected on the relations. It is important to host as well as operate Olympic. By considering it, the organizing committee is expected to establish strategies by stakeholder caring their specific feathers.

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