이용자 가치지향성에 근거한 인천국제공항 재이용의도의 결정요인에 대한 탐구

초록

Purpose – This study investigates antecedents of reuse intention in the domain of airport service. As a research subject, this research chooses Incheon international airport. Design, data, and methodology –This study uses utilitarian and hedonic values as the theoretical underpinning. As the sub-dimensions of utilitarian value, price fairness and signage. Moreover, this study employs comfort, cleanliness, and entertainment as the sub-dimensions of hedonic value. This research employes online panel data service for data collection. The number of observation is 285. This research implemented statistical analysis. Result – The results showed that signage is positively associated with the reuse intention of Incheon international airport. Additionally, the results revealed positive effect of cleanliness on the reuse intention of Incheon international airport. Conclusions – This study could provide airport service managers with the information of consumers to build more adequate policy. By doing so, they could make a strategic decision as more efficient manners.

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