리그운영제도 개선을 통한 한국 프로농구 발전방안 모색

초록

The purpose of this study was to find out development strategies in Korean Professional Basketball League through improving the league administration system by evaluating the fans and experts' opinions. The subjects of this study were 534 fans who watched ‘2004-2005 professional basketball league’ at stadium. To examine reliability and validity, Cronbach'α was calculated and exploratory factor analysis was performed. Sub-factors of league administration system was international players strategy, friday day game, agent', referee, team naming, franchise factors. And the questionnaire was considered to be reliable since the Cronbach's α value were from .591 - .802. Also, Frequency Analysis, Correlation Analysis, and Multiple Regression were performed with the significance level of .05 for the data analysis using SPSS(window version 12.0). And a data of recorded expert's opinions was analyzed by contents analysis. The result of this study based on this procedures and method are as followers: Firstly, international players strategy, referee, and team naming factors of league administration system have a significant effect on last season visiting stadium. Secondly, international players strategy, and referee factors of league administration system have a significant effect on forecasting of professional basketball league.

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