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Understanding WAP-enabled mobile advertising: a dual routes model with the moderating effects of user experience
- 제목
- Understanding WAP-enabled mobile advertising: a dual routes model with the moderating effects of user experience
- 저자
- 양병화
- 발행일
- 2010-09-09
- 학회명
- 2010 Global Marketing Conference at Tokyo
- 개최국가
- 일본
- 학회 개최일
- 2010-09-09 ~ 2010-09-11