메가 스포츠이벤트 개최에 따른 지역발전기대와 사회적 자본 및 협력효과·의사의 관계

초록

The purpose this study was to investigate the relationship between that the social contribution activity, attachment to local and value expectation among the resistances to mega sports event. The subject of this study was 391 resistances by convenience sampling in the site 2018 winter Olympic Game. The data collected by survey research. And collected data analyzed by SPSS version 18.0 and AMOS 8.0 version. Specially, Covariance Structure Analysis used to verify of structural equation modeling and hypothesis. The result of hypothesis verify show that significant casual relationship between variable study on the variable. In conclusion, first, it turned out that the expectation to community development have a significant impact on the social capital. In other words, the higher the expectation to community development of resistances the higher social capital. Second, it turned out that the expectation to community development of resistances have a significant impact on the cooperation effect, intention. In other words, the higher the expectation to community development of resistances the higher cooperation effect, intention. Third, it turned out that the social capital of resistances have a significant impact on the cooperation effect, intention. In other words, the higher the social capital of resistances the higher cooperation effect, intention. Future research influence result of this study and practical implications will be discussed.

키워드