Analysis of Preferable Caf？ Interior Design Using Human Sensibility Ergonomics

초록

Maximizing profit is the most significant object of commercial places. Especially for some places where its atmosphere is main concern of customers like cafs, interior design is crucial. Thus it needs to evaluate human emotion and preference. Human Sensibility Ergonomics which is recently signified in various fields is an attempt to quantitatively analyze factors of human sensibility and apply it to design operation. This study attempted to infuse human sensibility ergonomics into caf interior design and analyzed preferable caf interior design factors. Because most cafs have their own target customers, so we assumed four different target customer groups divided by their age and gender groups in each age group. As a result, the difference of each group could be examined. Middle-aged group and males have main interest in the intensity of luminance, i.e. the brightness, whereas youths and females attach importance to both quality of light and color. In addition, there is a tendency for middle-aged group and males to see caf as a public place while young people and females recognize caf as a place for entertainment. Taking the result of this study into consideration can lead to successful caf interior design for specific target customers.

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