The effects of entry timing and business model innovation on performance: the case of the global MP3 player market

초록

This paper explores the effects of entry timing and business model innovation on performance in the early stage of a new product market. Previous research on relationships between entry timing and firm performance has presented conflicting results. Based on a case study of the global MP3 player market, this study examines how entry timing and business model innovation have impacted firms' performances in this new market. A group of market pioneers, including new startups and large early pioneers focusing on hardware-centric product innovations, failed to survive and earn high performance in the new market. In contrast, a late entrant, Apple, with game-changing business model innovations, has dominated the new product market. The business model innovation, which integrated a user-friendly innovative hardware and software platform with the business ecosystem, allows the late entrant to overcome disadvantages from late entry and gain competitive advantages over competitors

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