A study on influence of factors on user satisfaction of recreational forest using logistic regression

초록

Subject of Recreational Forest have been studied into five major forms: 1) research on user's type, 2) research on tourist attraction, 3) research on regulations and business effects related to recreational forest, 4) research on construction and operation of recreational forest, 5) research on scenic ration and community relationship. So, this study suggested understanding of the influence of each attributes on satisfaction using logistic regression analysis and presents predictive model of it. The empirical study results show that natural scene, accessibility, resource management, human service, service value, reservation system and facility all have positive influence on user satisfaction of recreational forest. Among such attributes, it was observed that if service value increases by unit then user satisfaction of recreational forest increases by 5.132 times and this has the most influence on user satisfaction of recreational forest. This is highly useful in terms of marketing perspective that maximizes performance through using limited resources. © 2015 International Information Institute.

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