유휴공간을 활용한 문화재생시설 방문객의 특성이 만족도와 재방문의도에 미치는 영향 : 영월 Y파크 사례

초록

This study investigated the influence of cultural regeneration perceptions and socioeconomic attributes on satisfaction and revisit intentions among visitors to Yeongwol Y Park. From the survey, 550 valid responses were secured. The primary outcomes and implications of the research include the following:First, distinct variations in cultural regeneration perceptions were observed across different age groups, occupations, and income levels. To enhance satisfaction and encourage repeat visits, it's imperative to strategize by segmenting visitors based on these attributes. Second, differences in satisfaction and revisit intentions, based on socioeconomic attributes, were evident in certain age and occupational brackets. Third,the role of cultural engagement was deemed significant when analyzing factors contributing to satisfaction. Notably, individuals in their 20s and those within the middle-income range reported higher levels of satisfaction. Fourth, key determinants affecting the intention to return encompassed overall satisfaction, the viewing environment, pricing, and cultural engagement. As a recommendation, the analysis of enhancing the viewing ambiance and refining services are required.

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