A Comparative Study of The Influence which Internal Marketing of Local Hotels and Chain Hotels on Organizational Commitment

초록

This research is to compare and analyze the impact of internal marketing with work satisfaction and organizational commitment in Local hotels and Chain Hotels and further on acknowledge the importance of internal marketing in the Hotel industry. Through the analysis, local hotels have an impact by internal marketing factors such as internal communication and Executive’s support, which has an intimate connection involving work satisfaction. Meanwhile, Chain Hotels have an intimate relation in internal marketing factors such as compensation system, internal communication, Education and Training in such order on work satisfaction. In addition, Work satisfactions impact on organizational commitment in both local and chain Hotels.

키워드