농산물 산지유통센터 이용 수요에 영향을 미치는 요인 분석 -춘천시 시설토마토 농가들의 APC 이용 동기를 중심으로-

초록

For local distribution, the origination of all agricultural distribution, to advance toward a desirable improvement, it is necessary to find methods to activate the Agricultural Products Processing Center which has been invested in. This research extracted the key variables and proved them through qualitative research analysis and quantitative research, through the result of the research. The summary and its implication are as follows. First, this research has targeted the farms whose used APC previously to understand the usage motivation of APC, Colaizzi(1978)’s phenomenology research method to describe these experiences. The major factors are labor shortage, received high price, join changing retail environment, co-screening experience. Second, this research performed quantitative analysis, with the surveys of the greenhouse tomato farms and the tobit model, on the determinant factors of the demand of the APC usage.

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