역사문화 관광객의 재방문 의도에 관한 연구

초록

The main purpose of this study is to understand the main behaviors of tourists visiting the historical and cultural space. To explain these dependent variables, the study selected perceived congestion, convenience, and cultural awareness attitudes as independent variables. In addition, this study tried to verify the mediation effects to clarify that the relationship between convenience variables, cultural awareness attitudes, and revisit intention in existing research is more or less mixed. In order to test these mediation effects, Baron & Kenny’s framework was used. This study also explored the behavior of tourists visiting historical and cultural space using gender and perceived congestion as independent variables. The research collected data using online questionnaires for people who have visited historical and cultural attractions in Korea. For data analysis, frequency analysis, correlation analysis, exploratory factor analysis and multiple regression analysis were used. The results of the analysis showed that the attitude of tourists to history and culture has a positive effect on the intention to revisit. In addition, it was found that female participants had higher intention to revisit. Finally, this study examined that attitudes toward history and culture show that the interrelationships between convenience and revisit intention are mediated.

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