1인 가구의 배달･테이크아웃 식품 소비결정요인 분석

초록

This study conducts a Heckman’s two-stage sample selection model in order to analyze factors which determine the consumption of delivery and take-out foods of single-person household using the Consumer Behavior Survey for Food in 2018. The results has shown that the higher the age, the more frequent the purchasing HMR, the single-person household consumers’ intention of purchasing the delivery and take-out foods are higher. On the other hand, the more frequently the eating alone, the purchase intention is lower. Furthermore, the purchase amount on the delivery and take-out foods of the consumers who are more likely to use SNS, and who are more likely to use recommended information from their acquaintance or internet is higher than the others who do not use. Lastly, the purchase intention of the single-person household consumers towards the delivery and take-out foods increased when they have more quality-oriented consumption behavior, more convenience-oriented consumption behavior, and less health-oriented consumption behavior.

키워드