지방분권화에 따른 강원 영서지역 스포츠산업 특성화 방안

초록

The purpose of this study was to provide detailed policies to specialize the sport industry in the western part of Gangwon province. In detail, this study was provide the ways of development of sport industry based on the characteristics of each region in the western part of Gangwon province. The contents of this study were consisted of four parts. First, social, economic, cultural, and geographical characteristics of the western part of Gangwon province were investigated to know the general characteristics of the region. Second, necessity and effectiveness of specialization of the sport industry were compared and analyzed based on literatures. Third, current situations of the sport industry in the western part of Gangwon province were investigated including general figure, sale volume, number of employer, total business volume, and future anticipation of sport business. Lastly, future directions and issues to specialize sport industry were provided based on studies mentioned above. Based on the investigation of current figures of the sport industry in the western part of Gangwon province and focus group interview, it was indicated that sport industry in the western part of Gangwon province has been developed in certain areas, and also has relatively poor business structure. It was also indicated that there were some difficulties to operate the business efficiently due to the regulation by law, lack of professional personnel, and high degree of business competition. Therefore, in order to specialize the sport industry in the western part of Gangwon province, following policies should be implemented. 1. Establishing administrative division for sport industry.2. Creating the infra-structures for sport industry in each region.3. Educating professional personnel for the sport industry.4. Creating information system for the sport industry.5. Strengthening sport marketing activities.

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