신문기사의 내용분석을 통한 지역관광의 현안과 과제 분석 : 전라북도 사례를 중심으로

초록

This research is to suggest the current affairs and assignment of regional tourism by exploring the content of newspapers using quantitative content analysis. The results of this research are as follows: Firstly, the theme categories of the articles consist of five types, including the regional tourism development, tourist carrying capacity, Saemangeum tourism development, governmental promotion for the regional tourism activation and tourist attractive strategies. Secondly, important articles published are Saemangeum tourism development, the regional tourism development, governmental promotion for tourism, regional tourism development, etc and tourist carrying capacity. Lastly, about 66% articles published are neutral description and the positive and the negative description make up the rest. In conclusions, metropolitan government, tourism business corporate and regional communities should execute the various current affairs and assignment suggested on this content analysis.

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