해안 인접성 선호와 자기중심적 관광 소비 행동 - 환경 훼손 지각과 인지적 합리화의 역할 -

초록

This study examines the paradoxical mechanism underlying self-oriented tourism consumption behavior in coastal tourism. Despite increasing awareness of environmental degradation, tourists continue to prefer coastal proximity and prioritize personal tourism experiences despite potential environmental concerns. Drawing on cognitive dissonance theory, this study integrates motivated reasoning and moral disengagement to analyze the structural relationships. A survey of 292 adults with recent East Coast tourism experience was analyzed using SEM. Results show that preference for coastal proximity increases motivated reasoning and moral disengagement, which in turn reduce perceived environmental degradation. Furthermore, perceived degradation positively influences self-oriented tourism consumption behavior, revealing a paradox where awareness reinforces rather than constrains such actions. This suggests that environmental degradation may be associated with a psychological tendency to prioritize immediate tourism experiences, resembling mechanisms discussed in last-chance tourism contexts.

키워드