대학생들의 인구통계학적특성에 따른 해양스포츠시설 이용만족도가 재이용의사에 미치는 영향

초록

The purpose of this study was to examine the differences of marine sports facility using satisfaction according to university students' demographics and the influence of marine sports facility using satisfaction on reuse intention. The subjects were selected from students who studied physical education class at marine sports center in K university. This study used survey method and a total of 495(95.2%) usable data were finally conducted by using convenience sampling method. Frequency analysis, factor analysis, correlation analysis, independent t-test, one-way ANOVA, and multiple regression analysis were tested by using Windows for SPSS 12.0 version statistical package. All the level of significance were fixed .05. The results of this study were as follows. First, there were differences at grade, major, sports activities frequency, sports activities type, marine sports participation or not. Second, using satisfaction had positively effect on reuse intention.

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