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Do Resonant Ads Resonate with Consumers? The Interaction of Wordplay, Regulatory Focus, and Need for Cognition and Its Impact on Persuasion
- 제목
- Do Resonant Ads Resonate with Consumers? The Interaction of Wordplay, Regulatory Focus, and Need for Cognition and Its Impact on Persuasion
- 저자
- 최지은
- 발행일
- 2016-08-24
- 학회명
- NAAN
- 개최국가
- 대한민국
- 학회 개최일
- 2016-08-24 ~ 2016-08-24