해변 방문객의 물가만족도와 재방문 의도 －경포해변을 중심으로－

초록

The purpose of this article is to identity the relationship between visitors’ satisfaction of beach tourism prices and intentions to revisit in the case of Gyeong-po Beach, Gangneung City. Relatively, few studies have been devoted to identifying the effect of tourism prices to intentions to revisit. Data was analyzed using the quantitative approach and the alternative hypothesis. The hypothesis was: The visitors satisfaction affects positively their intentions to revisit as a kind of postexperience behavior. The most affective determinants of intentions to revisit were to identify the price of industrial products and the cost of accommodation. Therefore the city government should control the tourism prices within the level of the differential threshold. In addition, it is necessary to induce the activation of public transportation and build a system dealing with carrying capacity of pension and condominiums. And on the basis of peer group and self-experience, it is necessary to give incentives to visitors in order to induce the great experience for a neo-nomad who is wailing along the corners of the city.

키워드