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Dual Routes to Customer Loyalty:A Comparison and Integration of an Exchangebased vs. a Relational-based Approach
- 양병화;
- 김영찬
- 제목
- Dual Routes to Customer Loyalty:A Comparison and Integration of an Exchangebased vs. a Relational-based Approach
- 저자
- 양병화; 김영찬
- 발행일
- 2020-10-31
- 학회명
- ICAMA-KAS 2020 International Conference
- 개최국가
- 대한민국
- 학회 개최일
- 2020-10-31 ~ 2020-10-31