줌바 참여 성인여성의 진지한 여가가 레크리에이션 전문화 및 지속행동에 미치는 영향

초록

This study aims to understand the impacts of the serious leisure level of the participants in Zumba on recreation specialization, induce continuous participation, and help vitalize Zumba. To achieve the research purposes, this study selected adult women who were participating in Zumba in Seoul, Gyeonggi-do and Gangwon-do as a population, from January until February 2017, distributed 320 copies of questionnaires and used 300 copies in the final analysis. For data processing, using SPSS Windows Ver. 20.0 and AMOS Ver. 18.0, Confirmatory Factor Analysis (CFA), reliability analysis, frequency analysis, correlation analysis and multiple regression were conducted. As a result, the following conclusions were drawn. First, it turned out that the serious leisure of adult women participating in Zumba had positive impacts on recreation specialization. In particular, it had positive impacts on leisure career, leisure identity and unique ethos. Second, it turned out that the serious leisure of adult women participating in Zumba had positive impacts on continuous behavior, and continuous benefits had positive impacts on both repetitive participation and word-of-mouth intention, commonly. Third, it turned out the recreation specialization of adult women participating in Zumba had positive impacts on continuous behavior, and importance had positive impacts on both repetitive participation and word-of-mouth intention, commonly.

키워드