온라인 여행사 웹사이트의 정보특성, 만족도, 향후 이용의도의 관계에 관한 연구

초록

The purpose of this study is to investigate relationship among information features of online travel agency, satisfaction, and re-usage intention. Therefore, it was hypothesized that information features of online travel agency have a significant effect on user’s satisfaction which influences re-usage intention in the near future. The main survey was conducted between June 14, and 17, 2015, using a convenience sampling method. Potential participants were asked whether they had an interest in filling out a questionnaire, then the questionnaires were collected immediately upon their completion. After 300 self-administered questionnaires were distributed, 266 usable questionnaires were obtained. The results of the study were as follows. Firstly, there was no significant relationship between relevance of information and satisfaction. Secondly, trust, ease of use and interestingness had positive influence on satisfaction. Finally, satisfaction positively influence re-usage intention. Limitations and future research directions of the study were also discussed.

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