인터넷 메신저 서비스에서의 플로우와 사회적 네트워크 크기와의 관계에 관한 연구

초록

Internet messenger service has rapidly developed as a tool for communications with the growth of the Internet industry. The successful communications service should provide customers with the usefulness and amusement of the service through sharing information and communicating. Flow model is suitable for accounting for the amusement in using the messenger service. Therefore, service providers make an effort to establish the strategy utilizing the social network size. In this study, we identified the relationship between flow and social network size using the survey data. The results showed that the social network size plays a role in moderating the relationship between the antecedents and flow. We expect that this result will be helpful for practitioners to make customer strategies

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