텍스트마이닝을 활용한 청년세대의 ‘기운 산행’ 여가문화 분석: 관악산을 중심으로

초록

Purpose – This study analyzes the recent popularity of Gwanaksan Mountain hiking among the MZ generation as a new leisure culture phenomenon termed “Gi-un hiking.” It examines how Gwanaksan hiking is represented and meaningfulized in online discourse. Design/methodology/approach – A big data-based text mining approach was employed. A total of 1,848 online texts were collected through TEXTOM from January 1 to May 12, 2026, using the keyword “hiking + MZ.” Keyword frequency analysis, TF-IDF analysis, LDA topic modeling, and semantic network analysis were conducted. Findings – The results showed that Gwanaksan was the most prominent keyword in both the frequency and TF-IDF analyses. The LDA topic modeling identified three major topics: the popularity of Gwanaksan hiking, summit certification and SNS-sharing hiking, and urban hiking and restorative leisure experiences. The semantic network analysis revealed that the discourse was structured around generation and Gwanaksan, indicating that Gwanaksan hiking is closely associated with youth leisure culture, SNS-based sharing, and urban leisure experiences. Overall, Gwanaksan hiking was meaningfulized as a place experience associated with the symbolic meaning of ‘good energy’, a content-generating leisure activity that can be shared on SNS, and a restorative urban leisure experience.

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