Structural Relationship between Attributes of Technology Acceptance for Food Delivery Application System: Exploration for the Antecedents of Perceived Usefulness

초록

The aim of this research is to explore the antecedents of usefulness in the technology acceptance model for a food delivery application system and to confirm the accountability of the technology acceptance model in the area of food delivery application systems. The determinants of usefulness are information quality, swiftness, and food quality. For data collection, this research employs Amazon Mechanical Turk. The number of valid observations is 379. For the data analysis, confirmatory factor analysis and structural equation modeling were primarily implemented. The results indicate that usefulness is positively impacted by information quality, swiftness, and ease of use. Additionally, it is found that attitude is positively influenced by usefulness. Moreover, intention to use is positively affected by usefulness and attitude. This research is worthwhile in that it provides service providers with information for constructing better systems.

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