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Why is the "brand in hand" effective? A model of technology- and emption-based evaluation contingent on user experience
- 제목
- Why is the "brand in hand" effective? A model of technology- and emption-based evaluation contingent on user experience
- 저자
- 양병화
- 발행일
- 2013-10-24
- 학회명
- The 1st International Conference on Digital Policy & Management 2013
- 개최국가
- 대한민국
- 학회 개최일
- 2013-10-24 ~ 2013-10-26