창조경영 실행체계 개발에 관한 탐색적 연구

초록

Though many researchers have interested in the effects of creativity management on the business performance, few have researched the relationship between management execution systems for creativity management and the performance. This paper tried to identify the relationship between management execution systems for creativity management and the performance by using 181 Korean companies’ survey data. In this paper, a creative management execution system is modelled by the six criteria that are widely used in the Malcolmn Baldrige National Quality Award, and the performance is measured by a composite variable called by business capability. Through an analysis of survey data using factor analysis and regression analysis, this paper tried to answer two research questions: Firstly, does creative management execution systems have the characteristics of multi-dimensionality? Secondly, does creative management execution systems have an impact on the firm’s performance?It was found that a creative management execution system largely consists of two parts, which are called ‘system factor’and ‘management support factor’, and system factors have a more strong impact on the performance. The contribution of this paper is in suggesting that establishing a systematic creative management execution system is required in order to efficiently manage for creativity.

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