강원 영동지역의 레저·스포츠 프로그램 네트워트를 통한 관광상품 개발

초록

This research intends to develop the optimized products by networking the leisure sports programs in Kangwon-Youngdong region. I conceptualized the consideration by categorizing 2 categories (economic, social-environmental aspects) by a 20-expert group. For the final phase, with the categories and conceptualized contents from preceding researches and documents, I surveyed 600 people in 2 groups, 300 respectively, the people in one group are over 20 years living in metropolis and the people in the other group are over 20 years who have visited Kangwon-Youngdong region. First, products through the leisure sports program network based on the economic aspects, it would be the most effective if Ocean Leisure type programs in Sokcho, and Gangneung are networked. Second, based on the proper facility and service, it would be the most effective if Ocean Leisure type programs in Gangneung and Sokcho are networked. Third, based on social/environmental aspects, it indicated that Land/Mountain Event type and Land/Mountain Leisure type programs in Gangneung were effective products in terms of accessibility. Fourth, based on social/environmental aspects, there were two best network products based on time and schedule. Ocean Rest type programs of Sokcho, Gangneung and Land/Mountain type programs of Goseong, Sokcho would be the most effective in summer and winter, respectively. Lastly, the best network product based on the recognition degree, it would be the most effective products if ocean Rest type programs in Sokcho and ocean Event type programs in Donghae are networked.

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