농촌관광 활성화를 위한 일본의 산지직매장 정보발신 사례분석

초록

With analyzing how information provision activities in local direct sale shop of Namporo, Japan are implemented and which effects they get, the purpose of this case study is to provide plans to increase rural tourism farms income through investigating ways to utilize local direct-sale shops in rural tourism of Korea in a sense of agricultural cooperative. The study results are as followings. As shown in the case study of Japan, organizations such as local agricultural cooperatives to be able to extend information provision about local agricultural produces to related sectors are needed in order to increase their consumption. It appeared, however, to be limited even though local agricultural cooperatives paly such functions in Japan. Through selling local agricultural produces with safety and security so as to increase their consumption., suggested is linkage to improving their value-added. Especially, in an individual sale case, it would be desirable to try to use unternet sale and/or delivery service. Lastly, recommended is to install local direct sale shop to be linked with rural tourism around city with more than 100 thousand of population.

키워드