음식 배달 앱 서비스 충성도의 선행요인에 관한 탐구

초록

This study aims to investigate the determinants of loyalty in the domain of food delivery apps. For the elaboration of survey participants’ responses, this study adopts the case of Baedaleui Minjok. This study chose menu diversity, payment convenience, timeliness, and discount benefit as the variable. For the data collection, this study performed an online survey using consumers experienced with food delivery app services. The number of observations is 203. For hypotheses testing, this research implemented multiple regression analysis. The results uncovered that food delivery app loyalty is positively influenced by menu diversity, payment convenience, and discount benefit. However, timeliness appeared as a non-significant attribu

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