해양관광 중요도의 만족과 추천의도에 미치는 영향 －필리핀 방문 한국인 관광객 사례를 중심으로－

초록

The ocean plays a central role as a tourist attraction in people’s enjoyment of free time. The subjects of this study are Korean tourists traveling to Philippine marine tourist resorts. This study analyzes important factors of marine tourism and their effects on tourist satisfaction and tourist intention to recommend. This study concentrates on tourist satisfaction levels while traveling to Philippine resorts and investigates possible directions for marine tourist resort development in Korea. The study findings suggest the following: 1. Important factors of marine tourism include tourist facilities, cruise environment, infrastructure, marine events, aquatic leisure sports,.etc. 2. These factors, related to marine tourism, will statistically affect tourist satisfaction levels. 3. This study suggests that satisfaction levels experienced by tourists to coastal areas will affect their positive intention to recommend.

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