K-해양스포츠를 통한 관광콘텐츠 인식에 관한 연구 : 동해안을 중심으로

초록

The purpose of this study is to intuitively grasp the perception of marine sports tourism content by analyzing the perception and emotions of tourism content through K-marine sports centering on the east coast sea through social big data analysis, and further present basic data for strategies to revitalize marine sports. As a research method, text mining, opinion mining, semantic network analysis, connection degree centrality, and TF-IDF were conducted using Textom, a social matrix big data analysis platform. The research results are as follows. First, as a result of word frequency, TF-IDF, connection centrality analysis, sea, ocean, water, news, sports, East Sea, tourism, culture, travel, region, and Gangwon were the top keywords in order. Second, as a result of opinion analysis, the positive rate was 72.24%, the negative rate was 27.26%, and the positive rate was higher than the negative rate. Third, as a result of CONCOR analysis, a total of two groups were formed: 'Ocean Sports Tourism Contents' and 'Travel Environment'. We hope to move toward the direction in which tourism content through K-marine sports can be activated through the results of this study.

키워드