동남아 해양관광에 관한 연구: 필리핀 방문 한국인 관광객의 만족과 재방문 의도를 중심으로

초록

The objectives of this study were to identify the relations between the satisfaction and postpurchase behavior visiting the Philippines. Using data collected from Korean tourists visiting the Philippines, the research model was built by the structure of postpuchase behavior and future intentions. The results of this study was sifted out that the postpuchase behavior impacts future intentions. The variables of path model affect positive sign from dependent variables toward independent variable. To conclude, price, facility and quality were identified as determinants for satisfaction to revisit in the case of marine tourism destinations.

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