Understanding of consumption behavior at the sports facility approaching stage: Focusing on reservation method, payment method, and inconvenience making a reservation

초록

[Purpose] This study focuses on accessibility to sports facilities that can be classified into structural leisure constraints. The purpose of this study is to explore exploratory analysis of the types of reservation methods and payment methods, which are the initial stages of consuming sports facilities, and to explore inconveniences that consumers feel when making reservations. [Methods] A quantitative research method was used to derive the results, and data were collected through a questionnaire survey method. The collected data were analyzed by technical statistics focusing on the reservation method, payment method, and inconvenience during reservation. [Results] As a result, it was found that the main types of reservation methods and payment methods were homepage, homepage/telephone, telephone, homepage/app, and account transfer and card payment, respectively. In the case of inconvenience, the procedure was complicated, address and location, and reservation method were identified as the main matters. [Conclusions] Efforts must be made to secure both the convenience and publicity of accessibility at an early stage, such as reservation methods and payment methods for sports facilities. © Korea Institute of Sport Science.

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